In this Love Island cast special of our #BlendOutBullying campaign, we have ex Islanders discuss their emotive experiences of trolling since being on the show. Featuring Yewande Biala, Montana Rose Brown, Olivia Bowen Buckland, Malin Andersson, and Kady McDermott. Stay tuned over the next few days on our Instagram for more of their personal stories touching on the mental health consequences of online abuse.
What does this campaign mean? #BlendOutBullying involves highlighting the worst thing anyone’s ever said to you online and owning it by putting those words on your face and blending them into a gorgeous makeup look. Whether you use the words as contour, write a word on your lip and blend it in, or use concealer to cover up ink, it’s all about taking back the power from the bullies and creating an inspiring video to encourage others to do the same. Share yours with us.
Our Inspiration: When we started this campaign, we wanted to find a way of showing the bullies that we’re taking back the power, and nothing spoke to us more than Nabela Noor’s video from December 2017. The beauty blogger took to her channel to write some of the most horrific things that had been said to her and blended them into an incredible beauty look. This strength and positivity inspired us, and we’re so thankful that we had Nabela’s blessing for the campaign.
For this campaign, we have partnered with the charity @antibullyingpro @dianaaward.
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